AEO · GEO · AI Search
Getting Shopify stores recommended by ChatGPT
AEO/GEO work turned ChatGPT into a real traffic source: 27 visits in 25 days for one store, more than Instagram and Bing combined.
Client Shopify stores (private)
27
ChatGPT visits in 25 days
> IG + Bing
ChatGPT beat both, combined
43
Users first found via chatgpt.com (GA4)
Microsoft Clarity · last 25 days, and GA4 source reports
The challenge
Shoppers increasingly ask ChatGPT and Google's AI Overviews what to buy. Most stores aren't structured to be cited there, so that demand quietly goes to competitors.
What I did
- 01Structured data and entity optimisation so AI models understand the brand
- 02Answer-first content for the questions buyers actually ask
- 03Clear, citable product and brand information across the store
- 04Tracking AI referrals in Clarity and GA4 so the channel is measured, not guessed
The result
In one 25-day window, Microsoft Clarity recorded 27 sessions from ChatGPT ~ more than Instagram (12) and Bing (7) combined. In GA4, chatgpt.com shows up as a first-touch source for 43 users.
The proof
Straight from the dashboards.
Real dashboard screenshots ~ the arrows and labels are my notes. Click any to view it full size.
Keep reading
All work →More case studies
Want numbers like these for your store? Let's talk revenue.
Tell me about your store and your goals. I reply personally ~ usually within a day.